Freshly Caught Fish

Fly FisHer Adventures

The Fly FisHer Adventures founder came to Mija with plans to create an experience for men and women alike to come as they are and learn how to fish. 

Whether you have fly fished a couple of times a year or have always wanted to learn how but haven’t had the opportunity to make it happen, Shalon wanted to offer personalized instruction that is tailored to the individual fly fisher. 

Scope

- BRAND STRATEGY
- BRAND IDENTITY
- WEBSITE DESIGN
- ILLUSTRATION
- SOCIAL MEDIA

Goal 

Challange 

Result

-Design a fun and functional website
- Showcase female empowerment 
- Easy online booking
- Inform people on the services, packages, and adventures
- Shalon works with outfitting companies so making sure that her offers that are with those businesses link back to their outfitting company
- Researching this niche of fly fishing. There are very few female guides. 

- Shalon had her first full year of guiding
- She was completely booked 
- Her online inquiries have increased since launching her website
- Shalon now has a place to send people who are inquiring about her services
- Her brand looks professional and people are wanting to do more collaborations with her now that they know about her business.

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