JMACS POTTERY

Jmacs Pottery is a gallery and studio which is a place for artists to take the next step and market their items. Jmacs also has a fully functional studio that can be used by the public. Jmacs Pottery is produced in Downtown Helena, MT by Jeremy and Allie McFarlane.

 

When Jmac approached Mija Marketing he was in the process of expanding from doing pottery to featuring made in Montana products. Today Jeremy's shop is filled with over 20 local items. One might call his shop the local version of Hallmark.

Scope

- BRAND STRATEGY
- BRAND IDENTITY
- WEBSITE DESIGN
- PHOTOGRAPHY
- SOCIAL MEDIA

Goal 

- Update the outdate Word Press website
- Grow email marketing list
- Increase online sales
- Promote pottery classes

Challange 

Jmac wasn't ready at the time to do ecommerce. So the site is very minimal which I think takes away from visual attraction. Hopefully down the line we will go back and add more design and thoughtful detail to showcase 

Result

- Increased Etsy Sales 
- Social Media Growth
- Increased brand awareness and store sales

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