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Yoga in Nature
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My Soul Elements 

Kobi is a licensed clinical social worker and psychotherapist in private practice offering clients comprehensive counseling and support through a variety of therapy methods; both clinical and alternative therapies that assist in deep healing. As a Reiki Master, Kobi teaches about the subtle energy bodies and the chakra system. Kobi also teaches the power of mindfulness and guides meditation and Yoga Nidra to assist in accessing the layers of one's consciousness with the purpose to heal. 

When Kobi first reached out to Mija Marketing about branding she wanted to break away from traditional therapy and create a holistic wellness model. Kobi is now hosting a variety of classes, workshops, and retreats in addition to her regular therapy practice.

Scope

- BRAND STRATEGY
- BRAND IDENTITY
- WEBSITE DESIGN
- PHOTOGRAPHY
- SOCIAL MEDIA

Goal 

- Feature both holistic and traditional therapy practices
- Create a peaceful website that doesn't stigmatize mental health. 
- Showcase workshops and classes
- Create a blog

Challange 

The role out of this project was very quick. We didn't have much time to plan. We also had to really be mindful about the wording and messaging of what Kobi was promoting. 

Result

- Workshop attendance has grown
- Kobi's client work load has grown since more people are aware of her services
- People can now find her offerings online. Before it was all word of mouth.
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