Blogging for Lawyers
For the last four months I have been the marketing specialist at Silverman Law Office, PLLC. You are probably thinking WOW that sounds like a bland marketing job. Initially when I first started I too thought marketing for a law firm would be bland. But the area of practice that is offered varies from estate planning, business law, liquor and gaming, to real estate law. Each industry that we serve is so much fun to research. Part of marketing at the law firm requires coaching the attorneys on how to market as well.
Each week in our office we all are responsible for producing a blog with back links that we distribute to other law firms and sites that help boost our SEO. The attorneys who are analytical thinkers by nature often get writers block and are intimidated with the idea of writing a blog. By no means do you have to be a creative sassy spit fire like myself to write a decent blog. I’ve come up with 22 helpful tips to inspire any attorney to write a blog. I hope these ideas inspire all of you, HAPPY BLOGGING!
Make a Comprehensive Guide. Make an ultimate How-To on something your clients or could use.
Interview someone. Make sure it’s someone relevant to your readers who can provide interesting or useful information. Or if they are not a relevant person make sure the discussion or content is relevant.
Create a list of something. Lists are the most popular type of blog posts. People are lazy, and list are an easy way to get a lot of information in one post. (Ex: What you’ll need for planning your estate)
Write a post in response to some recent post/news. Cover local and national
List of videos. For example, you could compile a list of the best how-to videos for entrepreneurs.
Bust an industry myth. Do a fact vs. myth blog!
Compile a list of common mistakes in your niche.
Write a series of blog posts – With follow up information make a part one and part two.
Questions and answers blog post – Make a “Questions of the Week” and answer questions submitted through comments or social media.
Make an ultimate resource post – Curate a list based on the best resources on the web.
How you got started in your career. People care and connect if they feel like they know you and this is a good way to teach them who you are in an authentic way.
Must read books for your niche. Think of books that have helped you in your career or books that will help your clients.
Behind the scenes. A photo or video of your office and the people you work with. This is a great one to do because so many people ask us to do “simple” tasks when they don’t understand all of the behind the scenes work.
Expand on a recent speaking engagement. If you had an opportunity to speak at a seminar expand on that topic.
Roundup of the best blog posts in your niche this week. Be sure to tag the bloggers in your post when you share on social media.
Get inspiration from unrelated sources. I got the idea for the blogging for lawyers series from posts and articles about blogging for creatives. Take a basic idea and apply it to your audience.
Update an old post. Look back at an old post and see if there is new information to add.
Do case study. Do a case study of someone who has successfully used your services. This gives your audience an idea of who your typical client is and what you can do for them. For confidentiality purposes, you don’t have to use any identifying information. You can use a “persona” of your ideal client, but share real results.
Write a comparison post. Compare your services to a DIY option.
Make predictions. Share your predictions about changes in your niche in the upcoming year.
Create seasonal content. A business attorney can write about the upcoming holiday seasons, how COVID will affect sales, etc.