There's a lot to consider when it comes to starting a business and putting together your brand. It's easy to get lost in the process so I'm going to share a simple branding checklist for you to use when you are getting started.
Branding Design Elements:
Color Palette (3-5 colors)
Logos (Main logo (at minimum), Secondary logo, Icon logo)
Fonts (Maximum 3 fonts – header, body + display)
Brand Essence:
Brand Mission (This is your "what" & "why". Why did you start this business and what will you accomplish?)
Target Audience (Who is the demographic you are targeting?)
Brand Vision (What do you hope your business looks like in the future and who do you want to work with/serve?)
Brand Value (What sets you apart from the rest?)
Brand Voice (What do you hope people feel when they look at your brand? What is your tone?)
Other Items To Consider:
Website Hosting + Domain (Your website should reflect your branding design elements, make it cohesive.)
Business Cards (If you do in person business, networking, or sales this is something you will want to consider.)
Business Email + Email Signature (Your email signature should be a unique way of singing off!)
Social Media Presence (You should have the same handle for all to make sure your website and social media has brand consistency.)