BRANDING CHECKLIST

There's a lot to consider when it comes to starting a business and putting together your brand. It's easy to get lost in the process so I'm going to share a simple branding checklist for you to use when you are getting started.

Branding Design Elements:

• Color Palette (3-5 colors)

• Logos (Main logo (at minimum), Secondary logo, Icon logo)

• Fonts (Maximum 3 fonts – header, body + display)

Brand Essence:

• Brand Mission (This is your "what" & "why". Why did you start this business and what will you accomplish?)

• Target Audience (Who is the demographic you are targeting?)

• Brand Vision (What do you hope your business looks like in the future and who do you want to work with/serve?)

• Brand Value (What sets you apart from the rest?)

• Brand Voice (What do you hope people feel when they look at your brand? What is your tone?)

Other Items To Consider:

• Website Hosting + Domain (Your website should reflect your branding design elements, make it cohesive.)

• Business Cards (If you do in person business, networking, or sales this is something you will want to consider.)

• Business Email + Email Signature (Your email signature should be a unique way of singing off!)

• Social Media Presence (You should have the same handle for all to make sure your website and social media has brand consistency.)