• Mercedes Bawden

BRANDING CHECKLIST




There's a lot to consider when it comes to starting a business and putting together your brand. It's easy to get lost in the process so I'm going to share a simple branding checklist for you to use when you are getting started.


Branding Design Elements:

  • Color Palette (3-5 colors)

  • Logos (Main logo (at minimum), Secondary logo, Icon logo)

  • Fonts (Maximum 3 fonts – header, body + display)

Brand Essence:

  • Brand Mission (This is your "what" & "why". Why did you start this business and what will you accomplish?)

  • Target Audience (Who is the demographic you are targeting?)

  • Brand Vision (What do you hope your business looks like in the future and who do you want to work with/serve?)

  • Brand Value (What sets you apart from the rest?)

  • Brand Voice (What do you hope people feel when they look at your brand? What is your tone?)

Other Items To Consider:

  • Website Hosting + Domain (Your website should reflect your branding design elements, make it cohesive.)

  • Business Cards (If you do in person business, networking, or sales this is something you will want to consider.)

  • Business Email + Email Signature (Your email signature should be a unique way of singing off!)

  • Social Media Presence (You should have the same handle for all to make sure your website and social media has brand consistency.)