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How to dress for your brand.

As a seasoned business professional, you're well aware that you embody your brand. The pressure of aligning personal style with your brand image might have left you frustrated at times, especially when juggling your unique style with the expectations of your industry.

If this sounds familiar, you've likely explored how to dress for your brand, only to find advice emphasizing the importance of quick first impressions and using clothing as a tool for manipulation.


How to dress for your brand, working from a wine bar.

However, consider this: in a world where sincerity is valued, the "dress to impress" mentality can backfire. Modern consumers seek genuine connections, not superficial personas. Your true self, not a crafted image, resonates with your ideal clients.


Instead of dressing to manipulate perceptions, opt to express your authentic self. When you genuinely feel and look your best, you naturally represent Mija Marketing in the best possible light.


How to Dress for Mija Marketing's Brand

To achieve an authentic and balanced look that aligns with both your personality and brand image, shift your focus from external opinions to internal alignment. Here's a step-by-step guide:

  1. Define Your Personal Style:

  • How do you want to show up in the world? Grounded, fun, festive, or unique?

  • What presence do you want to exude when entering a room? Radiant, comforting, poised, magnetic?

  • How do you want to feel in your clothes? At ease, confident, powerful?

  1. Highlight Your Personality:

  • What's your favorite part of your personality? What do you want others to notice right away?

  1. Embrace Your Desires:

  • What assumptions do you make about someone with killer style? Embrace these desires as unfulfilled potentials within you.

  1. Align with Your Business:

  • How do you want people to feel when they meet you or work with you?

  • What sets Mija Marketing apart?

  • Consider your industry's typical attire and your ideal client's style.

Putting it into Practice:

For instance, if Mija Marketing's style power words are bold, confident, and fun, and your clients' industry leans toward conservative business formal attire, find a harmonious blend. A sleek pantsuit with unique details, sharp lines, and a pop of color can be bold and fun within a traditional context. Your attire becomes a confident statement that aligns with your brand and appeals to potential clients.


By honoring your authentic self while representing Mija Marketing's essence, you create a win-win situation that resonates with who you are, what you do, and who you

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