top of page

How to let your personality SHINE in your branding



Brand Identity
WHEN IT COMES TO YOUR BRANDING, THERE ARE A FEW THINGS YOU NEED TO CONSIDER FIRST. ONE OF THE MOST IMPORTANT, IS YOUR BRAND PERSONALITY.

Ever wondered why some brands have a magnetic pull, cultivating a tribe of raving fans, while others seem to fade into the background? It's all about brand personality – the heartbeat of your business that shapes how you connect with your audience.


Defining your brand personality isn't a happy accident; it's a deliberate and transformative process. Let's break down how you can uncover the unique personality that sets Mija Marketing apart.


1. Who Is Mija Marketing? Imagine Mija Marketing as a person – adventurous, rebellious, kind, maybe a bit mysterious. What music does it listen to? What books does it read? Building a vivid personality profile lays the foundation for a brand that speaks authentically.


2. Connecting with Dreamy Clients Now, let's define your dreamy client. Why are they drawn to Mija Marketing? What common ground do you share? Understanding this relationship is key. How do you plan to nurture it? These insights shape the core of your brand personality.


3. Crafting Your Brand Voice If Mija Marketing could speak, what would it sound like? Funny one-liners, a touch of mystery, or straightforward honesty? Aligning your brand personality with its communication style ensures a cohesive message.


4. Setting the Visual Mood It's time to translate these concepts into visuals. Create a mood board that reflects the personalities of Mija Marketing and its dreamy clients. This visual compass guides the color schemes, typography, and graphic elements – a portrait of your brand personality.


5. The Home Stretch By now, you've visualized Mija Marketing's personality. Are you ready for branding that truly resonates with who you are, connects with your dreamy clients, and delivers a core message? You should feel a genuine connection with your branding – it's a love affair.


Staying Consistent with Your Brand Personality Consistency is the key to building brand recognition and loyalty. Enter the Style Guide – your visual rulebook ensuring Mija Marketing stays true to its personality across every interaction.


Putting Mija Marketing's Personality to Work Once you've crafted this vibrant brand personality, leverage it in your marketing efforts. As your dreamy clients recognize and connect with the authenticity, loyalty becomes second nature.


Need a hand infusing personality into your business? That's where we shine! Our full-service branding packages are designed to define Mija Marketing's brand personality and create a visual identity that amplifies it.


Ready to embark on the journey of building your dreamy brand? Contact us, and let's make it happen.

0 views0 comments
bottom of page